Feb 19, 2024 2:00:00 PM

Setting a Compelling Sale Price: A Guide for Home Sellers

Topics: Selling, Home Loan, Buying and selling 0

When it comes to selling a home, setting the right sale price is one of the most important decisions. Not only does a property’s sale price dictate how much you stand to profit, but it can also influence how quickly a property moves off the market. As property is considered one of the biggest sources of wealth in Australia, with the potential to reap significant financial rewards, use these insightful tips to ensure your home sells for the best price possible in the shortest amount of time.


Tip 1: Know Your Land and Property Value

Before listing your home for sale, it’s important to evaluate how much your land and property is worth. Considering factors such as size, slope, topography, and location to determine the land value:

  • Use free online resources like those offered by Harcourts which uses information such as local property listing prices and recent sales data to provide a free market appraisal.
  • Get a property value estimate from an expert property appraiser to get a clear understanding of what your home is worth in the current market.
  • Consult with a local real estate agent to get valuable insights into setting a realistic sales price.

Tip 2: Compare Recent Sales and Listings

Monitoring current listings and recent sales in your neighbourhood will help you get an idea of what comparative properties are selling for. Use online platforms to analyse listing history and gauge how the market performed in a buyer’s market vs. a seller’s market. Pay close attention to properties with similar characteristics to your own, and consider factors such as age, features, square footage, and style to further refine your pricing strategy.

Tip 3: Analyse Findings and Set the Price

After gathering and analysing historical sales data, comparing recently sold properties with your own, and consulting with your real estate agent, it's time to establish your sale price. You may want to factor in a slight buffer for potential negotiations with buyers, while still aligning your price with recent sales figures of comparable properties in your area. Keep in mind that, ultimately, market dynamics will determine your property's true value, so stay informed about market trends and sales data to maximise your sale price.

Tip 4: Explore Financing Options with Your Mortgage Broker

Once your sale price is set, discuss financing options for your next home purchase. Reach out to your Mortgage Express broker to get mortgage advice for your new home or a bridging loan to finance the purchase of a new property while your existing home is being sold.

Confidently Navigate the Property Sale Process

Selling a home is a big decision and setting the right sale price can be a complex process. With expert guidance from your real estate agent and mortgage advice from your mortgage broker, it’s possible to confidently set the right sale price so your property sells in the shortest possible time. For more finance or mortgage advice tailored to your specific circumstances and situation, get in touch with a mortgage broker from Mortgage Express.

While all care has been taken in the preparation of this publication, no warranty is given as to the accuracy of the information and no responsibility is taken by Finservice Pty Ltd (Mortgage Express) for any errors or omissions. This publication does not constitute personalised financial advice. It may not be relevant to individual circumstances. Nothing in this publication is, or should be taken as, an offer, invitation, or recommendation to buy, sell, or retain any investment in or make any deposit with any person. You should seek professional advice before taking any action in relation to the matters dealt within this publication. A Disclosure Statement is available on request and free of charge.

Finservice Pty Ltd (Mortgage Express) is authorised as a corporate credit representative (Corporate Credit Representative Number 397386) to engage in credit activities on behalf of BLSSA Pty Ltd (Australian Credit Licence number 391237) ACN 123 600 000 | Full member of MFAA | Member of Australian Financial Complaints Authority (AFCA) | Member of Choice Aggregation Services.